Due to the spread of the epidemic, Morphe have decided to temporarily close store in Eldon Square in response to the coronavirus, and the reopening time will be determined by the development of the epidemic.

A spokesperson from Morphe team, said: 

“The health and wellbeing of our customers and team numbers has always been a top priority. For the safety of each other, we have decided to temporarily close retail store.”

“Obviously, this is an extremely unstable situation. We will formulate, monitor and adjust our next plan and reopening time according to the situation.”

According to the current situation, the statement from Into Eldon Square read:

“In light of the latest government advice and in consultation with our brands, we have adjusted the core hours that stores can operate within our centre.”

“That means that individual retailers, restaurants and leisure facilities can reduce their opening hours if they wish, but the centre itself will open and close at the usual time.”

“We are focused on supporting the brands that operate in our centre by providing them with greater flexibility, whilst also serving our communities and ensuring people have access to important services and essential items.”

Morphe first took emergency measures against the virus. Morphe has stopped offering customers in-store samples and has temporarily banned live makeup demonstrations due to the coronavirus pandemic a week ago.

After that, Superdrug also took the same measures. At the same time, employees clean and disinfect beauty products every day.

All Morphe products can still be available on the official website.

The post of this week is about my daily makeup. Over the years I have made many the make-up purchase and I don’t even want to count exactly how much I spent on it. However out of those buys there have been some items that I feel were true investments in my makeup routine; They are products that are worth squandering. They make my day and fill in the blanks that nothing else can fill. Now it’s time to give a little shoutout to my top Makeup investments. It’s all in here…

Charlotte Tilbury Light Wonder Foundation. This is one of my favorite liquid foundations. I’ve been buying this liquid foundation for THREE years, and the last time I went to the Pillow talk at Charlotte Tilbury, I bought one more bottle. It’s my best base investment because it’s a classic that I can always rely on. Giving a soft-focus effect on the skin, it never looks heavy or unnatural on me; whenever I wear it and I see a photo on my skin I make a mental note that I should crack it out more often. And when I use this foundation, I feel my skin is breathing. Light Wonder is my secret to dewy and a glowing, making me feel my skin so smooth and so hydrated! Still the best foundation I own all these years later for a long-lasting.

Charlotte Tilbury Hollywood Beauty Light Wand Highlighter. This highlighter is my latest favorite. This is definitely a ‘treasure’ that I found during my last Charlotte Tilbury pillow talk event. When the BA did a makeup for me, the highlighter was so gorgeous! MAD. This is the most stunning, foolproof, dewy universal liquid highlighter. I love using liquid products. It makes me look so natural, effortless. It’s so easy to blend it. You can blend it out with your finger. It also takes great care in packaging design; you don’t have to worry about the liquid in it being squeezed out.

L’Oréal Paris Paradise Waterproof Mascara. I am always on the hunt for the best mascara, the one that will give me the long, luscious lashes I bloody well should have been born with. L’Oréal’s Paradise mascara promises to give “intense volume, spectacular length and a feather soft feel.” Which basically sounds like my dream lashes in a tube. So, I give it try. I would say hell yeah. The result is that it not only achieves the volume and length guaranteed by L’Oréal, it also stays on my eyelashes, like a cutest baby, all day long in the hot summer without any black circles. Definitely is the best makeup investment.

Kat Von D Tattoo Liner. This eyeliner is also a beauty product that I have been repurchasing for nearly three years. It is interesting that I knew this eyeliner from a car accident news. The girl in the car accident took a selfie. In the photo you can see that although most of her makeup had worn off, her winged eyeliner was still in perfect shape. This photo going viral on social media platforms. Indeed, this eyeliner is TRULY GREAT. This one has a felt tip, different from brush tip, that’s not harsh on the eyes at all.Brush out of the liner fluid is also dark black, the color will be darker than the brush tip – whatever, this is what I use.

BECCA Sunlit Bronzer. This bronzer is my friend Daissy recommended to me. I got the shade Capri Coast. This is the second lightest one. It quite good when I used it for a while. I actually use this one for my contour. Honestly, I have a high demand for contour. It must have the effect of modifying the face shape. At the same time, it must be natural and not too rigid. BECCA perfectly meets my standards and makes me look tan and natural. And this bronzer is perfect for spring and summer coming up. It is really pigmented. This bronzer is the one that I just have to keep in my makeup routine. Non-negotiable.

To be a woman is to be unapologetically resilient despite everything.

H.H.

Please do let me know your best makeup investments. I also hope you enjoy this blog!!!

Alexia❤️

We conducted a small investigation in Newcastle about how much people spend on their faces every month, mainly for university students and middle-aged people. 

The investigation this week revealed that the 30-40s spend three times more on their faces than the 20s. Indeed, the 30-40s averages £50 per month on the face, which totally £600 per year, while the 20s averages £15 per month.

Approximately £600 a year on beauty products – that works out at £1.67 per day on the 12 different products we use on our faces. 

According to research from the online beauty retailer, the actual value of these 12 facial beauty and makeup products is £113.77 at any one time. Let’s figure out that £113.77 pounds could buy a month’s worth of pasta, 36 tall skinny lattes at Costa. But who CARES, when you’ve got the latest life-giving highlighter?

In the vox pop, Serums were revealed as the most expensive facial beauty purchases for women and also is the most investment-worthy beauty product, with an average of £17.41 spent per product, with research showing that older age groups are investing more in their skin with premium branded serums – 20.5 per cent of women aged 45-55 spend over £30 on this product alone.

“I spend an embarrassing amount of money on beauty. I get facials, balayage, manicures, and basically every other beauty treatment. I probably spend about £40-£50 a month on my appearance, but to me it always feels worth it. I just like looking and feeling pretty. I honestly think it makes me better at my job and at life, because I feel so confident.” -Katie, 30

“I definitely admit that I’m a beauty addict, especially when it comes to all things colorful. For example, I mess around with lipsticks, nail polish, eyeshadow, eyeliner, everything where I can have a range of colors, I’m addicted. Between that and my regular beauty products, I end up spending probably about £30 a month. Which feels like a lot.” -Anna, 23

During our interview, an elder made an interesting point, William Jefferson, 63, he said:

“In Newcastle, young people spend most of their money on fast food than beauty product.”

When it comes to why people care more and more about ‘appearance maintenance’, most people think that social media puts too much pressure on people and always wants to show their perfection. 

Beauty is a kind of feeling, people are totally right to pursue beauty, they will feel unprecedented confidence, but the premise is to measure what you can squander and what needs to be saved before buying beauty products.

Beauty begins the moment you decide to be yourself.

Coco Chanel